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LOS ANGELES–(BUSINESS WIRE)–Beverly Center is exclusively showcasing Black designers and Black-owned brands with its new, one-of-a-kind EMERGE in Color luxury boutique retail experience from June 17-July 23. Curated by Maison Black and The Black Fashion Movement, EMERGE In Color will exclusively sell products created by Black designers and Black-owned fashion, beauty and lifestyle brands from across the country. Nearly 50 designers and brands representing fashion, beauty, eyewear, home goods and more will be showcased in a beautifully designed space on Level 7 of the iconic shopping destination.

EMERGE in Color was conceived by Taubman Vice President of Specialty Leasing Lori McGhee-Curtis to improve retail opportunities for Black businesses.

“My dream with EMERGE in Color was to bring together the highest caliber of established and emerging Black designers and Black-owned brands to help them reach new levels of success within brick-and-mortar retail,” said McGhee-Curtis. “In doing so, we are not only bringing their brands to life in the physical space, we are also providing our customers with exceptional merchandise that can’t be found at any other location in the LA market.”

Maison Black’s Founder and Chief Creative Officer Tori Nichel, and The Black Fashion Movement’s CEO and Founder Frenchye Marie Harris, bring more than 20 years of experience in design, luxury retail merchandising, marketing and public relations to their curation of EMERGE In Color. By curating EMERGE In Color, the founders are shifting culture, and are disrupting industry complacency with an accelerated mission to bridge community and commerce through the luxury shopping experiences that celebrate, highlight and sell Black- designed and Black-owned products.

“Our shared vision is to create luxury retail experiences for Black Designers and Black-owned brands to create economic opportunities and long-term sustainability in an industry where they have often been overlooked and underrepresented,” said Tori Nichel. “By bringing inclusivity and equitable opportunities to Black designers and Black-owned brands in the retail space, we are ensuring sustainability and helping these businesses to stand the test of time.”

With 1.7 trillion dollars of Black spending power in the U.S., less than 10% of fashion and accessory brands are Black-owned and less than 1% of Black-owned brands are carried in American retailers. Taubman’s EMERGE Curated by Maison Black and The Black Fashion Movement is changing that narrative.

“The unavailability of Black-owned brands and products that serve the African-American community is profoundly impacting the African-American path to purchase,” noted Harris. “Creating in-store opportunities for customers to touch, feel and try new products while shopping could be essential to building long-term loyalty and have a significant economic impact on the brands.”

EMERGE In Color Initiative Curated by Maison Black and The Black Fashion Movement has brought together some of the most exciting Black-owned brands from markets across the country.

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