Buying shoes online is getting a bit easier, at least if the customer is shopping online at Amazon Fashion.
The omnichannel retailer is offering shoe buyers a virtual try-on experience that uses augmented reality to help customers visualize how the shoes will look from every angle, according to a press release.
Customers using the Amazon shopping app on iOS can use the technology to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics and Saucony.
Customers also have the option of taking a photo of their virtual try-on experience and sharing the image with friends on social media by clicking the share icon.
“Amazon Fashion’s goal is to create innovative experiences Vionic Sneakers that make shopping for fashion online easier and more delightful for customers,” Muge Erdirik Dogan, president of Amazon Fashion, said in the release. “We’re excited to introduce virtual try-on for shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”